Since I have written hundreds of articles over some 20 years as an editor on Prepared Foods (and originally Dairy Foods) magazine, most of my blogs end up looking like short articles. They probably take too long to write since I tend to research, fact check and reference them. I can’t help myself.
However, there is a certain enjoyment in just writing what comes to mind. Consider the following. I could write a year’s worth of blogs on the annual Natural Products Expo shows. Missing the show would be like being deprived of oxygen for any trend watcher. Seeing the products in 2,000+ booths striving to attract the trendy LOHAS (Lifestyles of Health and Sustainability) demographic group provides key insights. While the majority of vendors offer valid and even intriguing products, the convention offers other sights and conversations as well.
Where else can one stumble across the male model Fabio working a protein supplement booth in the basement level (he did last year as well). A few aisles over, a band playing reggae with Bob Marley’s relatives promoted Marley Coffee. I found myself in a conversation with one lady earnestly telling me that the owner of Whole Foods has stock in Monsanto (the GMO seed company) so that USDA certified organic foods were not to be trusted to be GMO-free as regulations require, which is why a new non-GMO certification system has to be developed. Seriously? Oh yes, and the complicated new system would not cost processors nor consumers a dime. Hmmm. “Natural, unprocessed foods” were where often promoted as the ideal health product, yet almost every booth promoted packaged foods, beverages and supplements.
The claims were perhaps the most interesting. During a visit to the lady’s room I overheard one woman explaining to two others that an oleander-based product “ had been researched as a cancer cure but then it was discovered that it got rid of wrinkles.” Really?!
Maybe that’s the difference between a blog and an article. I would never quote restroom conversations in an article.