Will Lennon, MBA, Chief Operating Officer, Imbibe
Will Lennon brings a unique blend of supply chain, finance and strategic planning to the Imbibe team. As Chief Operating Officer, he leverages his deep experience in supply chain management to lead the company’s efforts in sourcing, logistics, production and finance. Under his leadership, the company has developed a cutting edge approach to ingredient sourcing, strong partnerships with suppliers and co-packers while maintaining rigorous and meticulous compliance controls. Will holds an M.B.A. from Harvard University and a B.A. from Brandeis University.
Both small and behemoth brands are answering the critical call for cleaner and higher quality ingredients. There are many challenges, however, associated with implementing a supply chain to meet this demand. This session will address solutions to overcome some specific challenges such as regulatory hurdles, higher costs (both overt, like raw materials, natural colors, etc. and the unforeseen and/or unquantifiable costs), lead times, and perhaps the biggest one – capacity. The speaker will use real-world case studies to demonstrate strategies when working with seemingly cost-prohibitive ingredients, long lead times and unrealistic customer expectations.