Umaima Merchant

January 9, 2019
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2019 Protein Trends & Technologies Seminar

Pre-conference: Business Strategies

Presentation: Panel — Managing Innovation: Entrepreneurial Startups to Going Mainstream

Panelist: Umaima Merchant, MSc, MBA, Director of Innovation & Growth, Premier Nutrition

Umaima Merchant is Director of Innovation & Growth at Premier Nutrition. She has over 12 years of experience in the food industry, having also worked at Del Monte, Torani and Clif Bar. She is passionate about innovation, both from the initial conceptualization of new product ideas to full commercialization. She currently leads overall growth and innovation strategies for Premier Nutrition, focusing on the Premier Protein brand, the largest and fastest growing high protein RTD shake in the category.

About Premier Nutrition:
Premier Nutrition manages a collection of amazing brands—Powerbar, Premier Protein, Joint Juice and Supreme—each designed and positioned to deliver positive nutrition. Its products appeal to a wide range of people all looking to live healthy lives and needing the good energy to do so. It is a leader in the convenient nutrition category, offering products from high protein bars to RTD shakes, powders and refreshing protein drinks.

2019 Protein Trends & Technologies Seminar

Title: Panel — Managing Innovation: Entrepreneurial Startups to Going Mainstream

Presentation Description:

Innovation at all levels and functions is a valuable organizational trait. From technology-based start-ups to mainstream companies, from concept ideation to creative operational efficiencies and brand management strategies, taking a novel approach can increase the chance of success for a project, company or individual. Members of this seminar’s Innovation Panel will share insights into the importance, challenges and successes in nurturing the spirit of innovation within a company.