2016 Clean Label Conference
Previous speaker at 2014 Weight Management Technology Seminar
Presentation: Clean Labels: Effective Marketing and Avoiding Regulatory Potholes
Speaker: Steven B. Steinborn, J.D., Partner, Hogan Lovells US LLP
Steven Steinborn practices food and drug law with a focus on food labeling, advertising, and food safety. He works closely with food processors, food service operators, and supermarkets with respect to compliance with nutrition and related labeling regulations. He routinely assists clients in enforcement proceedings before the U.S. Food and Drug Administration and the U.S. Department of Agriculture (USDA). Steven provides assistance to the firm’s trade association and company clients in fashioning comments and developing strategies in dealing with key rulemaking and other public policy issues. In recent years, his practice is increasingly focused on counseling companies that seek to promote the health benefits of traditional foods.
Steven also advises food companies on a range of issues pertaining to the development of advertising, including the adequacy of substantiation and the express and implied terms conveyed by an advertisement. He has significant experience representing clients in enforcement matters before the U.S. Federal Trade Commission and has assisted in defending and initiating challenges against competitors. In addition, he advises food and other companies concerning games of chance and other promotional contests and awards to ensure compliance with an array of state laws.
Steven is an experienced writer and frequent speaker on topics relating to food labeling and advertising. He also serves as an instructor for the Basic Food Law course sponsored by the Food Drug and Law Institute. Steven is a co-author of A Guide to Federal Food Labeling Requirements, a report commissioned by the U.S. Department of Health and Human Services and the USDA.
About Hogan Lovells US LLP
Hogan Lovells is an international law firm co-headquartered in London, United Kingdom and Washington, D.C., United States. Its global legal practice helps corporations, financial institutions, and governmental entities across the spectrum of their critical business and legal issues globally and locally. It has over 2,500 lawyers operating out of more than 40 offices in the United States, Europe, Latin America, the Middle East, Africa and Asia.
Contact information:
Steven B. Steinborn
steven.steinborn@hoganlovells.com
+1.202.637.5969 +1.202.637.5969
Hogan Lovells US LLP
Columbia Square 555 Thirteenth Street, NW Washington, DC 20004 USA
2016 Clean Label Conference Presentation:
Clean Labels: Effective Marketing and Avoiding Regulatory Potholes
“Clean labels,” simplified product formulations, nutritional attributes, and farming and sourcing practices mark the frontiers of keeping processed foods relevant to consumers. These trends, spurred-on by consumer interest, require a careful revisiting of long-standing regulatory rules in a new context. Knowing what rules apply to the ingredient statement and front-panel claims is a vital first-step in reformulating and developing new products. Non-GE, organic and natural claims and the like will be explored with insights into what lies ahead from a regulatory perspective and how to stay ahead of the curve.
2014 Weight Management Technologies Seminar Presentation:
Effective Marketing of Nutrition and Dietary Foods and Beverages
From formulations to marketing strategies, the path to the successful introduction of a new product is marked by challenges. As the recent spate of regulatory actions against weight loss and other nutritional products shows, guidelines and regulations governing product design {Steven – aka “ formulation”}, marketplace positioning and statements on product benefits all fall within a legal framework. This presentation provides an overview of the regulations relevant to weight management foods and beverages, highlights what lies ahead, and provides real-world insight into how one can effectively manage regulatory challenges without losing the value-proposition for your product.
