Steve French, MBA, Managing Partner & Owner, Natural Marketing Institute (NMI)
Steve French is Managing Partner of NMI, a leading international strategic consulting and market research firm specializing in health and wellness, sustainability and healthy aging.
Steve has over 30 years of strategic marketing, business development, market research, and management experience. Complementing a BS and MBA in Marketing, Steve has accumulated extensive insight and knowledge into today’s consumer and market trends. He has pioneered a range of consumer databases based on interviews from over one million global consumer interviews to help clients navigate, identify and validate market opportunities.
Steve is a frequent speaker at many industry events and conferences; is regularly sourced by media, and has authored numerous published articles and research reports that are used across many industries.
Originally scheduled for 2020 Protein Trends & Technologies Seminar:
Formulating With Proteins Program
Presentation: The Hottest Consumer & Market Trends in Protein
As one of the hottest trends in health and wellness, protein proliferation continues across a wide range of consumer-packaged goods categories. This session will explore consumer trends in usage, reasons for use, preferred protein sources, and many other topics with regard to the protein marketplace. Insights will be driven from NMI databases based on over 150,000 consumer interviews, including a focus on who the primary and secondary consumer targets are. Is your company maximizing your opportunities in the marketplace? Come explore tomorrow’s trends for actionable strategies today in the development and marketing of protein products.
PREVIOUS SPEAKER AT:
2018 Protein Trends & Technologies Seminar Business Strategies Program
Consumer Trends in Protein: What is the Real Marketing Opportunity?
Over 140 million Americans are seeking foods that are high in protein, creating opportunities for many consumer-packaged goods categories throughout the supply chain. And, with two-thirds of consumers using high-protein foods/beverages, what is driving this trend based on the reasons for use? Insights and analysis, driven from NMI databases based on over 100,000 consumer interviews, on these topics among others will be presented. This session will also focus on who the primary consumer targets really are, such as NMI’s WELL BEINGS who will continue to drive alternative forms such as plant and insect based protein into the mainstream. Are you maximizing your opportunities in the marketplace? Come explore tomorrow’s trends for actionable marketing strategies today.
2015 Protein Trends & Technologies Seminar Business Strategies Program Presentation Description:
Marketing Trends in Protein: Are You Capitalizing on the Opportunity?
As one of the hottest trends in health and wellness, protein proliferation across a myriad of consumer packaged goods categories continues its momentum. This session will explore consumer trends in usage, market sales data, reasons for use, preferred protein sources, and many other topics. Insights will be driven from NMI databases based on over 100,000 consumer interviews, including a focus on who the primary and secondary consumer targets really are. Are you maximizing your opportunities in the marketplace? Come explore tomorrow’s trends for actionable marketing strategies today.
2013 Clean Label Conference Presentation Description:
Consumer & Market Trends: Opportunities for Simple, Clean & Pure Abound
In today’s overcomplicated society, one of the hottest trends in consumer packaged goods is simplicity. And the notion of simplicity can impact many areas of an organization, including product development, marketing, manufacturing, and packaging among others. This session will delve into the complexity of consumer expectations and how they have changed over time, exploring such topics as natural, clean label, organic, GMO’s – and much more. Based on NMI’s extensive consumer research databases, the presentation will provide specific insight into opportunities for ‘simplified’ foods and beverages. Come explore tomorrow’s trends today!