Rachel Cheatham, Ph.D., Founder & CEO, Foodscape Group, LLC
Rachel Cheatham, PhD. is Founder & CEO of Foodscape Group, LLC, a nutrition marketing consultancy based in Chicago, IL, USA. Serving as a navigation partner, Rachel helps companies, brands and entrepreneurs successfully conceptualize, create and position healthier foods and beverages in the global marketplace. Rachel holds a doctorate in nutritional biochemistry from Tufts University, where she is an adjunct Assistant Professor of Food Marketing. She has been a commercial television producer, Director at the International Food Information Council, and Senior Vice President at Weber Shandwick, a global public relations firm. She is a Professional Member of the Institute of Food Technologists, and member of both the American Society of Nutrition and Academy of Nutrition and Dietetics.
Presentation: Delivering Clean Label to the Transitioning Omnivore
Description: Consumers want clean label foods they can trust, along with an expressed desire to include more plant-based foods in their daily diets for health and sustainability reasons. This “flexitarian” approach of the Transitioning Omnivore creates a dynamic intersection of clean label, plant-based ingredients and nutrition. This talk will cover key Foodscape METATRENDS™ – that’s the trends of the trends – including plant-based interests along with a marketplace look at how clean label is playing out. Comparative product examples, with an emphasis on meat and dairy alternatives, will be used to explore and examine ingredient choices, nutritional differences and marketing approaches.