Pre-conference: Business Strategies
Presentation: Protein Proliferation: Understanding the Consumers Total Protein Landscape
Speaker: Meagan Nelson, MBA, Associate Director,
Nielsen Growth & Strategy
Meagan started with Nielsen in 2010, and as a part of Nielsen’s Growth & Strategy Team, she is focused on formulating strategic partnerships with leading grocery retailers, manufacturers and industry associations to understand the driving forces of consumer food purchases. Meagan elevates the industry to not only focus on the consumer, information and tools to make critical business decisions, but to implement consultative analytics to drive total food growth.
Meagan’s passion for food started at a very young age on her family’s small farm in southern Illinois, which included raising hogs, cattle, chickens, even goats and rabbits. She received her undergraduate degree in Agriculture Business from the University of Illinois, and after some time with Aldi as a district manager, returned to earn her MBA with a focus in Marketing.
Title: Protein Proliferation: Understanding the Consumers Total Protein Landscape
Decisions as to where consumers could obtain protein use to revolve around center of the plate choices in the form of one barnyard animal or another. Today, consumers look for and find protein from a multitude of sources. It isn’t just vegans and vegetarians drinking soy milk or eating veggie burgers and protein bars. Options for protein consumption continue to proliferate across nearly every aisle of the store. Calling upon Nielsen’s extensive repository of data, the vast landscape of protein products from which consumers may choose—from meat sources to supplemental protein in pasta—will be explored. Learn what’s hot and what’s not among today’s consumers in their search for protein.