Lynn Dornblaser

April 8, 2016
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2020 Clean Label Conference

Part 2 of the 2020 Super Summit

Previous speaker at the  2018 Protein Trends & Technologies Seminar and
2016 Sweetener Systems  Conference


Presentation: Clean Label: Shifting Consumer Perceptions and Evolving Innovation

Speaker: Lynn Dornblaser, Director, Innovation & Insight, Mintel

Lynn Dornblaser brings 30 years of product trend knowledge to Mintel, which she joined in 1998. She applies her unique perspective on the market and new product development to tailored client research and to extensive public speaking. She has been quoted by major US news organizations, including The Wall Street Journal, USA Today, The New York Times, and CNN. In addition, Dornblaser has also served as keynote lecturer and speaker for numerous industry groups and sales forums.

2020 Clean Label Conference

Title: Clean Label: Shifting Consumer Perceptions and Evolving Innovation

We’ve been talking about “clean label” for over five years, and not surprisingly, the trend has evolved. This presentation will examine how the concept of “clean label” has shifted in recent years as it has moved from niche to mainstream and from vilified ingredients to a celebration of goodness. Globally, new product types and categories have risen as well. Paradoxically, some foods and beverages that consumers perceive as “clean” are more complex than any of their alternatives, illustrating how contradictory consumers can be. Learn how to navigate this complicated landscape, answering consumers’ needs for all things clean.

2018 Protein Trends & Technologies Seminar

Title: Trends & Takeaways in the [Still] Hot Protein Product Marketplace

Consumers continue to look to protein-centric products for health, appearance and basic food needs. As this category has grown and increasingly moved mainstream, the large number of product launches has allowed for and even required increased innovation as a point of differentiation. This presentation provides an update on current consumer interests in this area. It will additionally take a deeper-dive into creative new products among protein-promoting foods and look at a few ideation-inspiring products from other food categories.

2016 Sweetener Systems Trends & Technologies Conference Presentation

Title: Understanding Consumer Reaction to Sweetened New Products

What consumers say about sweeteners they use and the sweeteners in the products they purchase may be a bit different than what you may think. Depending on the category, less than half of US consumers say they pay attention to the type of sweetener used. This presentation will take a look at what consumers have to say about sweeteners, what they think about specific products with various sweeteners, and look at some of the key product launches. The intent will be to provide insight into what is working with consumers, what isn’t, and why.