Presentation: The Good, the Bad, and the Ugly, Starring the Creatine Cartel
Speaker: Kit Sanderson, CEO, Spanish Fitness Media, LLC and Editor, MD Latino
Kit Sanderson is a media and publishing expert on the Latin American nutritional and fitness supplements market. His company, Spanish Fitness Media (Hialeah, Florida and Mexico City), provides as a bridge between the North American and Latin American bodybuilding and physical fitness markets that represent important and very substantial venues for protein ingredient sales. [See links to publications below.]
Prior to founding Spanish Fitness Media and MD Latino, Sanderson conducted sales and marketing for large fitness industry firms, such as Gold’s Gym Franchises (Mexico) and Muscular Development Franchising and large sports nutrition supplement-distribution centers, such as Lone Star, Martex, and SNI International.
In addition to having resided more than eight years in Mexico, Sanderson travels extensively throughout Latin America to develop new contacts and business channels for his company’s marketing and publications network. As part of his business, he observes, tracks and promotes the latest U.S. and Latin American trends in the always-interesting and often-unconventional fitness and bodybuilding communities.
Twitter: MD Latino
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2014 Protein Trends & Technologies Seminar Presentation Description:
The Good, the Bad, and the Ugly, starring the Creatine CartelLa Parcela S.A.
Thinking of going big internationally? Consider that sports nutrition and dietary supplement sales are a hot, hot trend in Latin America. Drawing on personal insights and experiences, this presentation provides unique insights into “the good, the bad and the ugly” that thrive in a little understood, ravenous-for-protein subculture made-up of athletes, bodybuilders, military and police personnel and other fitness buffs that dwell and train in the shadows of conventional market awareness. Latin America’s fitness culture is increasingly intermixed with North America’s. “Latin America is more of a concept than a geographical boundary”, maintains Sanderson. “It’s many diversified fingers extend well into North American and Europe.” Sanderson will walk you along the creative and unconventional byways of the “The Creatine Cartel.”