Presentation: Packaging Does Much More than “Contain” – It Defines Your 1st Sale
Speaker: Kenneth S. Marsh, PhD, CPP, CFS, Packaging Consultant and Executive Director, Woodstock Institute for Service in Science to Humanity
Kenneth S. Marsh, Ph.D., CPP is President of Kenneth S. Marsh & Associates, Ltd., and Executive Director of the Woodstock Institute for Science in Service to Humanity (WIS2H). He has over 35 years of industrial experience and held the Cryovac Chair at Clemson University as the first endowed professorship in packaging science in the U.S.
He held the first endowed professorship in packaging science in the U.S. and is a Fellow of Institute of Packaging Professionals and Institute of Food Technologists. He co-edited the Wiley Encyclopedia of Packaging Technology, 2nd edition.
He has presented at five World Food Congresses and was a delegate at the World Food Summit: five years later. He also served on a subcommittee of the National Academy of Sciences-Institute of Medicine, to develop a high energy, nutrient-dense emergency relief ration.
Ken has applied physical chemistry, computer modeling, and scientific principles to not only improve shelf life and protection of foods and pharmaceuticals, but also to improve product distribution both domestically and internationally. He has developed packaging for new products and cost reduced existing packaging. He lectures and consults around the world to improve packaging, assure compliance, and promote trade with the U.S., and is currently applying packaging and distribution knowledge to enhance world food distribution.
Dr. Marsh is a Fellow of both the Institute of Packaging professionals (IoPP) and the Institute of Food Technologists. He is a lifetime Certified Packaging Professional (CPP) and an Honorary Life Member of IoPP. He co-edited the Wiley Encyclopedia of Packaging Technology, 2nd edition.
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2013 Clean Label Conference
Packaging Does Much More than “Contain” – It Defines Your 1st Sale
In the development of a new food product, packaging is often thought of last, and often as a cost item that must be minimized. Many good products, especially those positioned as natural, have failed because of less than optimal packaging. Packaging choices impact ingredient options, shelf life, distribution requirements, marketing impact and more. Packaging, for example, can reduce need for antioxidants. This presentation provides an overview of the role that packaging can play in the successful launch of safe, cost-effective food products and present insights gained from real-world examples on how packaging offers opportunities far beyond its cost.