Kasey Farrell, Senior Manager, Product Intelligence R&D, SPINS
Kasey Farrell is the Senior Manager of the Product Intelligence R&D team at SPINS. Her team is responsible for all new attribute development and driving the Product Intelligence roadmap, utilizing their subject matter expertise to track and stay ahead of trends and innovation in the industry. The PI attribute portfolio acts as a single source of truth, providing custom solutions for retailers and brands to understand the marketplace, streamline shopper decision making and enhance discoverability. Kasey uses data insights and her deep understanding of the natural consumer to provide better products for clients to differentiate themselves.
SPINS is a wellness-focused data technology company and the leading provider of consumer insights, analytics, and activation solutions to Natural, Organic, and Specialty retail. We transform trillions of retailer transactions into performance, trend forecasting and customer activation solutions, helping our clients better understand what consumers are telling them through the language of their data, and drive change in the marketplace.
CLOSING KEYNOTE: Product Intelligence Trends & Consumer Purchase Behavior [Working Title]
Presentation Description to Come
2019 Protein Trends & Technologies Seminar:
Pre-conference: Business Strategies
Title: The Age of Protein; Emerging Opportunity for Plant-Based Alternatives
As consumers seek alternative protein sources for nutritional and socially conscious reasons, companies must keep pace with new ingredients and production methods that compete with traditional animal protein. With SPINS’ unique purview into new ingredients and trends driving the growth of the alternative protein market, this session will identify emerging, innovative protein sources and introduce solutions for companies seeking to evolve their portfolio to meet evolving consumer demands.