Pre-conference: Business Strategies
Presentation: The Age of Protein; Emerging Opportunity for Plant-Based Alternatives
Speaker: Kasey Farrell, MPH, Data Product Manager, Product Intelligence, SPINS
Kasey Farrell, MPH is a Data Product Manager with the Product Intelligence team at SPINS. The Product Intelligence team supports SPINS through the development of attribution that gives our customers the ability to better understand marketplace dynamics. Kasey works closely with stakeholders and influencers to identify market opportunities while addressing client needs. She provides insights on nutrition trends and wellness solutions based on her background in food access and nutrition programming. With several years of experience in both the government and non-profit sectors alongside a strong personal interest in the industry, Kasey has a broad understanding of the natural consumer.
SPINS is a wellness-focused data technology company and the leading provider of consumer insights, analytics, and activation solutions to Natural, Organic, and Specialty retail. We transform trillions of retailer transactions into performance, trend forecasting and customer activation solutions, helping our clients better understand what consumers are telling them through the language of their data, and drive change in the marketplace.
Title: The Age of Protein; Emerging Opportunity for Plant-Based Alternatives
As consumers seek alternative protein sources for nutritional and socially conscious reasons, companies must keep pace with new ingredients and production methods that compete with traditional animal protein. With SPINS’ unique purview into new ingredients and trends driving the growth or the alternative protein market, this session will identify emerging, innovative protein sources and introduce solutions for companies seeking to evolve their portfolio to meet evolving consumer demands.