Darren Seifer, Executive Director, Industry Analyst – Food Consumption, The NPD Group
As the food & beverage industry analyst for The NPD Group, a leading market research company, Darren provides insights based on NPD’s food-related research to organizations and companies across the country.
Prior to joining NPD in March 2007, he was an analyst with Information Resources, Inc (IRI), and spent over seven years examining consumer packaged goods trends, and worked with a variety of industry leaders covering dozens of food and beverage categories. He has authored NPD topical reports on how the economy affects consumers’ in-home meal strategies, profile of the organics consumer, the impact of Baby Boomers and Millennials on America’s eating patterns, the unique consumption behaviors of Hispanics in the U.S., and has been a contributing writer for trade publications.
Darren is a frequent speaker at industry events such as the Institutes of Medicine and Biome Research, National Frozen and Refrigerated Foods Association (NFRA), Obesity Society, Shopper Marketing Expo, United Fresh, and is a faculty member of the Path to Purchase Institute. He holds a bachelor degree from Northwestern University and makes his home in New York City.
2018 Protein Trends & Technologies Seminar
Pre-conference: Business Strategies Program
Food & Beverage’s Migration to E-commerce; The Tipping Point Is Here
The food and beverage industry has only begun its migration from a solely brick-and-mortar world to one that relies heavily on e-commerce but all signs show it’s accelerating. This session will explore the opportunities for marketers as well as barriers consumers face when deciding to purchase their groceries online. Attendees will also be given a glimpse into the future of what the food industry can expect based on NPD’s research in other industries that are further along the migration path to online sales.
2015 Protein Trends & Technologies Seminar
Pre-conference: Business Strategies Program
Culture plays a major role in the foods and beverages we consume each day. In this session we will explore protein’s role in the typical day of people in the emerging markets of Brazil, Russia, India, Mexico, and China (BRIMC), how this is similar or different from people in the United States, and what are the biggest challenges for preparing their meals.
