Bob Murray, Ph.D., FACSM, Managing Principal, Sports Science Insights, LLC
Co-founder and former Director, Gatorade Sports Science Institute
Bob Murray, Ph.D., FACSM, is the managing principal of Sports Science Insights, LLC (sportsscienceinsinsights.com), a consulting firm that assists companies and organizations in need of targeted expertise in exercise science and sports nutrition. SSI’s clients range from start-ups to larger companies such as Nike, Coca-Cola, Clif Bar, Dogfish Head Brewery, Petco, Gryphon Investors, and Aegis Sciences Corporation.
Before starting SSI in August 2008, Dr. Murray was co-founder and director of the Gatorade Sports Science Institute (1985 to 2008). Dr. Murray’s research and publications on the hydration needs of athletes and the physiological and performance responses to fluid, carbohydrate, and electrolyte ingestion have contributed to the broader understanding of the importance of being well hydrated during exercise and of the role that carbohydrates and electrolytes play in helping athletes, and non-athletes alike get the most out of their bodies during physical activity.
Prior to joining The Gatorade Company, Dr. Murray served on the faculties of Boise State University (1980-1985; Associate Professor), Ohio State University (1979-1980; Lecturer), and Oswego State University (1974-1977; Assistant Professor and Men’s Swimming & Diving Coach).
Bob received his Ph.D. in exercise physiology from Ohio State University, is a Fellow of the American College of Sports Medicine, and is an honorary member of the Academy of Nutrition and Dietetics. Bob and his wife, Linda, reside in Crystal Lake, IL, 55 miles northwest of Chicago.
In addition to authoring numerous articles in peer-reviewed scientific journals, Bob has coauthored three books: Sports Drinks: Science and Practice (2000), Practical Guide to Exercise Physiology (2016, 2020), and Food and Fitness After 50 (2018).
Global Food Forums Presentations by Speaker
The Science of Muscle Protein Synthesis: Practical Takeaways for Product Developers
Dietary protein is one nutrient that has mostly avoided being stigmatized as unhealthy. While carbohydrates and fats have periodically been painted as dietary villains, protein has remained above the fray, with a good-for-you halo to match. In recent years, protein-based products and benefit claims have proliferated, as has protein-related research, particularly in the sports science arena. These research findings provide useful evidence-based guidance that product developers and marketers can use to formulate efficacious products and create benefit claims that are truthful and not misleading. Not surprisingly, the science of protein metabolism can quickly become complex and arcane. Still, important practical learnings about the amounts, types, and timing of protein intake, along with other considerations, can inform product development decisions. This presentation will highlight those key practical findings.