2017 Protein Trends & Technology Seminar
Pre-conference: Business Strategies
Presentation: How to Identify Trends to Stay Relevant with the Evolving Consumer Market
Speaker: Blake Mitchell, Partner and President, Interact On Shelf
Blake Mitchell is partner and President at Interact Boulder, a Colorado based strategic branding and packaging studio with a sole focus on the food and beverage industry. Blake helps navigate Interact’s mix of well-established and disrupting, entrepreneurial client’s through consumer challenges and market place hurdles.
Blake has built his business around the motivation of the impact good packaging design has on increasing sales for clients, working with clients like Bandar, Enjoy Life, Pasta Chips, Sound, KOIA, KeHe, White Castle, Marzetti, and Dogfish Head Brewery amongst others. His tireless energy keeps the team and their partners up on what’s happening in the world, whether it be a new food truck in Portland, a Grocery Store in San Francisco or an emerging juice brand in Hong Kong.
Blake feels most at home talking with brand founders about why they started their pursuit and where they’re headed. If you meet Blake, he will likely be asking lot’s of questions.
2017 Protein Trends & Technologies Seminar
Pre-conference: Business Strategies
How to Identify Trends to Stay Relevant with the Evolving Consumer Market
What is a trend and how does one identify them? This presentation examines how and where to uncover trends. From farmers’ markets, food trucks, independent grocery stores and restaurants to retail concepts like juice bars as well as trade shows, crucial insights can be garnered through a strategic approach. The ability to identify movements among consumers and keep “hip to what is happening” in the world provides a competitive advantage for your own business and your customers as well.
