Barbara Katz

December 2, 2013
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2014 Protein Trends & Technology Seminar

Presentation: Proteins and the Global Consumer

Speaker: Barbara Katz, President, HealthFocus International

Barbara Katz is a seasoned marketing and consumer research professional with more than 25 years of experience in the health and wellness, food, pharmaceutical and biotech industries.  Having worked with brands in many countries and having lived in Shanghai, the UK and Australia, she provides a global perspective on consumer insights and branding.

Barbara spent the first 10 years of her career in food ingredient sales and marketing at Sensient Technology before founding a company that focused on developing brands for moms and kids using a unique in-depth ethnographic methodology for insights into the needs of young people.

She was then recruited by Wyeth Pharmaceuticals to launch Progress and Promise Gold, part of the Wyeth Gold brand portfolio of pediatric milks which grew 30% under her watch. Later as Director of Global New Products, she oversaw portfolio strategy for the global dairy business.

Barbara is currently the president of HealthFocus International, a premier full-service market research and strategic consulting company focused on consumer health and nutrition needs. Data from the HealthFocus database on health and nutrition is used to  support strategic decision making for industry, academia and government institutions.

Barbara is a frequent speaker on global needs in consumer health and nutrition, authors a variety of articles focusing on health attitudes in different parts of the world and has recently co-authored a book, Advances in Dairy Ingredients (Blackwell).

2014 Protein Trends & Technologies Seminar Presentation Description:
Proteins and the Global Consumer

Consumers want what they want, driven by numerous interests, pre-conceived notions and even conflicting desires. While protein is a crucial element in all diets, the attitudes and expectations in regards to this key component will differ according to gender, age and world regions. Relying on its global database of consumer information, HealthFocus International will provide insights into how proteins, protein-related ingredients and their health benefits are viewed by various consumer groups in countries from the US to India, China and Mexico. The likelihood of success for product development projects increases when the done with an eye on what customers want.